Dispelling the myths of pollution to help people protect themselves

Reckitt Benckiser, a consumer goods company, investigated the reasons for disappointing face mask sales and how it could empower consumers to take responsibility for their health in India.

Campaign details

Brand: Reckitt Benckiser Agency: IpsosCountry: India

Synopsis

Tackling a climate emergency

The impact of pollution on the environment should not be downplayed. We're all familiar with the factors involved: oil spills at sea; domestic sewage; industrial discharges and exhaust emissions to name but a few. Land-based sources account for around 44% of all the pollutants in the oceans, while atmospheric toxins add an additional 33%.

Back on land, in London we're highly conscious of pollution levels and when the AQI (Air Quality Index) reaches 70, we know that they're unacceptably high, presenting a...

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