Campaign details
Brand: Reckitt Benckiser Agency: IpsosCountry: India
Synopsis
Tackling a climate emergency
The impact of pollution on the environment should not be downplayed. We're all familiar with the factors involved: oil spills at sea; domestic sewage; industrial discharges and exhaust emissions to name but a few. Land-based sources account for around 44% of all the pollutants in the oceans, while atmospheric toxins add an additional 33%.
Back on land, in London we're highly conscious of pollution levels and when the AQI (Air Quality Index) reaches 70, we know that they're unacceptably high, presenting a...