Campaign details
Brand: DixieBrand owner: DixieEntrant company: Arc Worldwide, ChicagoMarket: North AmericaSector: SundriesMedia channels: Competitions & contets, Email marketing, Online video, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Brands were helping to solve societal challenges brought on by the pandemic, but none were addressing the personal, household-by-household needs. So, Dixie did.
Why?
Because it's in Dixie's DNA to help. Founded to help solve a cholera outbreak in the 1900s, Dixie has been making people's lives safer and easier...