Campaign details
Brand: DoveBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Hair careMedia channels: Mobile & apps, Online video, Word opf mouth, influencersBudget: Up to 500k
Executive summary
Dove Conditioner has been on a downtrend in recent years due to loss of its damage care supremacy and proliferation of cheaper brand options. With an immensely cluttered hair category and increasingly selective consumers, the brand needed to activate within the crucial moment when people are open to product information, communicate an immediate personalized message, before finally conveniently...