#Drymester: Make every trimester #drymester

Greater Manchester Health and Social Care Partnership, a non-profit organisation, increased awareness of the dangers of Foetal Alcohol Spectrum Disorder (FASD) in the UK and provided factual information via a digital content campaign.

Executive Summary

When Greater Manchester Health and Social Care Partnership asked us to create a campaign - starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10 - to promote the risks of alcohol exposed pregnancies and raise awareness of FASD, we knew we were stepping into unchartered waters.

Conflicting professional advice over the years has led to mixed messages, with many believing it's safe to drink one or two units of alcohol a week, with no harmful effects to a developing baby. So, it was always going to be a big ask to...

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