Edelman Mexico: Casa Ofrenda

Booking.com, a travel fare aggregator website, raised brand awareness in Mexico by launching accommodation based on the Day of the Dead, to encourage booking of trips within Mexico on its site.

Business Issue

Booking.com, the third largest e-commerce company in the world, began its media journey in Mexico alongside Edelman in October 2017. Since then, our clear objective has been to proactively raise brand awareness, but moreover, to communicate Booking.com's commitment towards accommodation diversity with a "glocal" approach, considering we realized that Mexicans didn't tend to use the platform to travel within Mexico. The challenge then was to find innovative and honorable ways to promote Mexico's traditions, and to highlight its culture richness and tourism diversity, starting from diverse accommodation experiences our country has to offer.

Insight

Booking.com...

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