Elvie’s category-defining femtech finds a newly health-conscious world

Elvie, a UK-based femtech startup, focuses on women’s health and, having survived the buffeting of the pandemic, is speaking to health-conscious consumers.

Women’s health start-up Elvie currently specialises in the needs of women around post-pregnancy, but its ambitions are far larger than that. The company, now in a more advanced scale-up rather than a start-up phase, is focused on expanding its product portfolio and reach to cater to women’s health at every stage of life.

First, what it does: Elvie takes the view that most of the technology for women’s bodies was designed in the relative “dark ages”, as it notes on its website. “Women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands