Emirates NBD: Every Step Counts

Emirates NBD, a leading UAE bank, launched a reward-based initiative to help people improve both their financial and their physical health.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDAgency: FP7 McCann DubaiContributing agency: FP7 McCann MENATMarket: United Arab EmiratesIndustries: BanksMedia channels: Content marketing, Mobile & apps, Online display, Online video, Social media, Sponsorship - event, propertyBudget: 1 - 3 million

Executive summary

With individual savings low and personal debt on the rise, people in the UAE struggle with their financial health. But physical health is also a struggle, with obesity rates being at an all-time high.

So, combining health with wealth, Emirates NBD created an innovative...

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