Emirates NBD: How-to series evolved into video-marketing

Emirates NBD, the bank, harnessed how-to videos as a way to solve its call centre volume issues and effect behaviour change in customers in the UAE.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDAgency: Liwa Content DrivenMarket: United Arab EmiratesIndustries: Email marketing, Online video, Search marketing, Social media, Websites & micrositesMedia channels: BanksBudget: 500k - 1 million

Executive summary

Emirates NBD, the largest bank in the UAE, came to us in 2013 with a business problem of reducing call centre costs. Even though all the answers for customers were in the FAQs – who reads those! It was more convenient for a customer to call for the smallest of things. But for each...

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