Hero MotoCorp: How we bought Competitive Keywords in 10X lower cost

Hero MotoCorp, a motorbike brand, improved consideration in India by partnering with key search engines to create a microsite which showed its superiority against its competitor within search results.

The Communication Goal

Over the last decade and a half, Scooters have transformed into a very exciting category and are neck-to-neck in terms of sales with motorcycles today. Honda Activa is the market leader with 50% Market share. Hero Maestro Edge lags behind in sales as well as Brand Equity despite having some superior features at a competitive price.

Despite carrying out many multi-media campaigns the consideration for Hero Maestro continued to remain low.

This gap intensifies during the Festive period when the two wheeler category sales peak.

Thus, the task assigned was to improve consideration for Hero Maestro and generate...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands