Campaign details
Brand: Enchanteur Hand & Body LotionBrand owner: Wipro UnzaLead agency: PHD MediaContributing agency: SilverpushMarket: MalaysiaIndustries: Skin care, sun protectionMedia channels: Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
With skincare brand Wipro Unza's Enchanteur hand and body lotion reeling under a 5% market decline in a category heavily dominated by brands like Vaseline and Nivea, the most important festive season of Ramadan, the holy month, in the Malay Muslim dominated country of Malaysia, was a do-or-die period for the brand....