Equity Bank: Don't clip their wings

Kenyan bank Equity Bank created a scholarship programme to drive social and economic growth by helping lower-income youth achieve their potential.

Campaign details

Brand: Equity BankBrand owner: Equity Group HoldingsEntrant company: Ogilvy Africa KenyaIdea creation: Ogilvy Africa KenyaPR: Ogilvy Africa KenyaMarket: KenyaSector: BanksMedia channels: Radio & audio, Television, Word of mouth, influencersBudget: 0k

Executive summary

Half of Kenya's children are unable to continue education beyond primary school due to poverty. As a result, every year thousands of bright minds are sentenced to a bleak future.

As a local bank in Kenya that serves the financially underserved, Equity's social mission is to retrieve this lost...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands