Barry Callebaut Strikes Gold with the Chocolate of the Future: How functional, emotional and sensory profiling speeds up chocolate innovation

Barry Callebaut, a cocoa producer and grinder, applied the Symphony of Senses Model to innovate in a consumer-centric manner in Belgium.

Preface

You've probably heard that organizations that are leaders in being insight-driven report far higher levels of consumer engagement and market growth than their laggard counterparts. However, it can be hard to turn an organization when they've never been exposed to them before or are stuck in their ways. This paper will walk you through how Nature's Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs. YAGO overall, +4% for our Alive! Brand, +25% for our Fortify brand, +80% for our Samcubus brand, and +15% for our Umcka brand.

Background

Innovation in...

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