Post COVID-19: A brand blueprint for the future

Rossana Dell’Isola, Veronica Mayne

Beyond Research Italy, joined forces with insight agencies worldwide to develop global guidelines to empower brands in the post-COVID-19 age.

Introduction

As each of us has experienced in all parts of the globe, it is clear that after Covid-19 there will be no going back, for either consumers or companies, or more broadly, for our society as a whole.

Quite the opposite, in fact: we will see a changed consumer mindset, with both consumers and brands sailing towards the future in complex, uncharted waters.

This demands that companies future-proof their strategies with a brand new set of skills and tools.

For this reason, 17 countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined...

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