Competitor strategies in home and garden

Competitor strategies in home and garden, including consolidation through a crisis, green credentials and e-commerce acceleration.
  • Government-mandated lockdowns caused widespread disruption to retail sales beginning in late February but this is partly offset as home improvement and gardening specialists receive classification as “essential” retail in many markets.
  • Rising numbers of manufacturers to seek an increase in the geographic diversity and responsiveness of production locations to guard against future crises.
  • Manufacturers and retailers alike will markedly accelerate investment in e-commerce – the creation of larger e-commerce multibrand websites for categories such as home furnishings and homewares increasingly likely.
  • A permanent rise in home working and increased demand for outdoor space will prompt manufacturer shift in focus...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands