Global trends and corporate strategies in marketplaces

Explores current developments in online marketplaces, focusing on ongoing trends and successful strategies, while profiling nine companies with diverse business models and wide geographic distribution.
  • E-commerce reached a value share of 16% of total retail sales in 2020, with the top 10 marketplaces generating almost half of the world’s online sales, with Amazon, Tmall and JD the clear leaders.
  • With the competition one click away, successful marketplaces need to understand and adapt to consumers’ current and future needs, focusing on service, satisfaction and engagement.
  • The explosive growth in e-commerce is likely to be followed by increasing digital sales regulations and taxation focus, with the goal to create an environment dominated by fair competition, to promote innovation and to protect consumers’ interest.
  • Even if ongoing vaccination...

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