Healthy eating in a post-coronavirus world: A holistic view

COVID-19 has put health front and centre, however, there is a tension between increased demand for health and wellness offerings (generally premium) and reduced discretionary spending.
  • Consumers are taking greater ownership of themselves and prioritising their health, hence prevention has taken precedence – a focus on functional food, especially immunity related ingredients, can help to meet consumers’ most immediate needs.
  • Local sourcing is increasingly sought in connection with high quality and food safety as well as a means of supporting the local economy.
  • Scrutiny of the supply chain has intensified as consumers prioritise assurance of safety and transparency about the food they eat.
  • Tech enabled solutions take a further leap forward in preventative health on the back of COVID 19 – healthy recipe apps and platforms...

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