Inside the “Free From” food movement: Driving growth in the health and wellness space

An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
  • Free from foods still represent a small part of the health and wellness market, but is the category with the most dynamic growth as the consumption of these products have moved beyond intolerances, allergies and the health-conscious consumer.
  • Consumers in more economically developed geographies are increasingly demanding free from foods, accounting for the majority of the global market, though emerging countries, such as Chile and the United Arab Emirates, are following suit.
  • The increasing demand for dairy milk alternatives has made this offering the largest in the free from industry, with almond and coconut ranges being listed as...

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