- Corporates need to be aware of consumers’ shopping prioritisation and opportunities in expenditure flow (shift to domestic market) amid and post-COVID-19.
- Consumer awareness of emotional and physical wellbeing has been heightened by the pandemic and will stay.
- Despite cautious spending likely to linger for mass consumers, holistic health, home hygiene and internal happiness are nevertheless long-term shifts and should be the focus of corporates’ recovery and innovation strategy.
- Strengthening e-commerce to achieve channel diversification is merely one aspect of building digital agility in the post-COVID-19 era - boundless engagement with consumers through a mix of omnichannel marketing tactics and digital...
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