Ready meals in Western Europe

A regional overview of ready meals in Western Europe, including forecast projections and country snapshots.
  • Convenience remains the driving factor behind the purchase of ready meals.
  • New models such as meal kits bring convenience into home cooking which have proven to be a success among the less price-sensitive consumers.
  • Prepared salads and chilled ready meals drive growth of the overall category – new developments of vegan and vegetarian meals bring additional popularity to these subcategories, as the number of flexitarians grows in Western Europe.
  • Players in mature markets, such as the UK, boost growth through offering exotic meals to maintain consumers’ interest, on the other hand in countries where ready meals are less common, such...

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