Retail in transition: Capitalising on future e-commerce opportunities

Explores how the crisis-inspired e-commerce boom is driving a permanent shift in retail, creating new challenges and opportunities for retailers and consumer brand manufacturers.
  • The COVID-19 pandemic has accelerated this transition to e-commerce, as homebound consumers turned to digital channels to obtain products.
  • Over the 2020-2025 forecast period, e-commerce is expected to account for more than half of the absolute value growth in the global retail market.
  • The growing role of technology in retail will be one of the most pronounced long-term impacts of the global pandemic.
  • COVID-19 has further underscored the role that tech can play in helping retailers and brands adapt to changing business conditions and ever-evolving consumer expectations....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands