Voice of the consumer: Lifestyles survey 2021 – key insights

Analyses key aspects of consumers in a variety of settings including at home, at work, in-stores and online across 40 key markets.
  • Job losses, reduced income and economic uncertainty is resulting in more cautious consumer spending where value for money and personal values are key decision factors.
  • Consumers are embracing social responsibility, demanding companies and brands do the same, helping make the world fairer, healthier and more resilient.
  • Increased pressure on consumers’ mental wellness is driving demand for more products and services that support mental wellbeing and emotional balance.
  • The shift to online living has been rapidly accelerated by COVID-19 and many new virtual habits have become the norm....

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Insights Team
Bray Leino

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