Womenswear in Western Europe

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
  • Fast fashion continued to drive womenswear in Western Europe in 2018, as Zara and H&M maintained their undisputed leading positions and as Primark secured its position as the third largest womenswear brand in the region.
  • Sales of outerwear were negatively impacted by the prolonged period of higher than normal temperatures across Western Europe in the summer of 2018.
  • Sales of women’s sportswear grew by 4% in 2018, and continued to grow faster than the wider womenswear category, which saw a decline of 1% over the year.
  • Internet retailing continues to grow at a faster rate than other...

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