- Health became a primary concern amidst the COVID-19 pandemic – as consumers spend more time at home and cook more meals, mindful eating increasingly gains traction, as they aim for more balanced nutrition and favour natural ingredients.
- As the lockdown and COVID-19 restrictions continue, consumers show a growing interest in the emerging field of functional products positioned to boost immunity, help relax, aid sleep and improve the mood to cope with ongoing uncertainty, stress and anxiety.
- The growing interest in plant-based products has been further accelerated through the pandemic as a result of disruptions in the supply chain and safety...
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