Agility, empathy and engagement: Five lessons from 2020 beyond COVID-19

Omnicon Media Group’s Stephen Li takes a reflective look at how the developments of the year have impacted the marketing and advertising industry.

Stephen Li, CEO APAC at Omnicon Media Group, believes the year of 2020 goes beyond COVID-19.

“It’s almost too easy to say that 2020 is the year of COVID-19 and to channel all our energies on what we are going to do about it,” he said at the DigiCon Omni virtual conference.

“Though, we are also dealing with a 2020 where sometimes it does feel like lunatics are taking over,” Li quipped. “This is backed by going through evolution and change.”

That said, the fact that COVID-19 has impacted everything is undeniable: “It has impacted how client marketers plan to...

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