Five CX trends in Asia: Pandemic-proofing through customer engagement

COVID-19 has transformed customer behaviour and sharpened the focus on customer experience.

Understanding the customer is more important than ever in these pandemic-ridden times because a company has to ensure the relationship outlasts COVID-19.

So declared Connie Yee, Zendesk’s director of sales for Asia, at the recent CX Trends 2021 virtual event hosted by the customer service software company Zendesk.

“The pandemic has had a huge effect on human behaviour,” said Yee, who leads the enterprise business from Zendesk’s Singapore office. “These are consequential times where business leaders are positioned to look at the business, not only to survive but also to succeed in the rapidly evolving market.”

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