Five ways to bank on brand memorability in India

Low Lai Chow

Breaking taboos and engaging a rap artist are just some of the ways India’s big brands created successful marketing campaigns.

Successful marketing campaigns by three big brands in India – HDFC Bank, Whisper and Spotify – prove that, if done right, flouting conventional marketing rules can actually drive scale.

Their three brand representatives share how they gained traction with consumers at the Spikes Asia X Campaign's Storytelling at Scale panel session, facilitated by Dheeraj Sinha, CEO and chief strategy officer of Leo Burnett South Asia.

WARC gained these insights.

  1. Dare to take brand risks

As India’s largest private bank, HDFC Bank needed to find a way to stay relevant to customers during COVID-19, according to chief marketing officer...

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