E-commerce marketplaces – the name given to online-retail platforms which sell products from many different vendors – have been among the biggest winners of the COVID-19 pandemic.
With more people shopping through digital channels than ever before, large and small brands – and, indeed, traditional retailers – have been ramping up their online presence, benefitting large marketplaces like Amazon.com and eBay, as well as a raft of niche players.
And for marketers seeking to establish, or enhance, their presence on these destinations, it could be useful to ask a number of questions in determining their strategy:
- What can...