From offline to online: How the Plush brand made the move successfully

Mukta Lad

The Australian sofa brand Plush’s expansion into the online space has delivered amazing results, said its e-commerce head, Ash Mehta, who revealed how the company pulled it off at FUTR Asia 2021.

How can brick-and-mortar brands shift to the online space? This is a question many brands have been pondering, more so since the pandemic hit. On day one of FUTR Asia 2021, Ash Mehta, head of digital, e-commerce and CRM at Plush – a sofa brand based in Australia – explained how the company did just that with the help of technology.

He shared the challenges and pain points that the brand faced during the transformation, which he believed is now thriving and offering amazing results for the group.

Plush is a brick-and-mortar business that started in 2009 in only one...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands