It’s not news that the CMO has become the most expendable capo in the corporate family. The reasons for this are multiple and structural, NYU Stern marketing professor Scott Galloway explained during his recent appearance at the Festival of Marketing (October 2020).
“CMO is like being second lieutenant in Vietnam, the life expectancy is about 18 months. It’s a job that people say, right, we need a CMO … and if that person doesn't immediately establish credibility with the people actually making the money, they’re usually gone within 18 to 24 months.”
In this telling, it’s a case of credibility...