How Africa does mobile: Lessons from Airtel Money
Joseph CliftWarc
In sub-Saharan Africa, 80% of adults – or 326m people – do not use formal financial services. Instead, many use peer-to-peer mobile money services to make transactions, grow businesses and contribute to the region's economic output.
In a presentation to the Global Marketing Conference, an event organised by the World Federation of Advertisers, a trade body, Achieng Butler, svp/mobile commerce at Airtel, explained how mobile money has completely reshaped Africa's consumer marketplace over recent years.
The scale of the 'payments problem'
Why does such a low proportion of the...