Why it matters
China is typically seen as very different from Western ad markets, but the COVID-19 pandemic has proved that lessons from Chinese brands are more important than ever as they spearhead the business recovery. Simply put, pay attention to a market where the point of advertising exposure and the point of purchase are often one and the same, as this model is coming to the West, too.
Takeaways
- In a fast-moving environment, it’s impossible to plan for every eventuality. Identify key goals but remain flexible in how you execute them.
- People’s social media is not free...