According to a peer-reviewed study conducted by oOh!media and market research firm Neuro-Insight, by applying the right sequencing to a campaign involving out-of-home media and including editorial elements, advertisers can expect a 32% increase in memory encoding, vital to the success of a campaign.
Read more about out-of-home advertising
- Best practice: How out-of-home can deliver cut-through in the attention economy
- How University of Melbourne won a Grand Effie with out-of-home
- What we kow about out-of-home effectiveness
According to Ashleigh Scott, integrated solutions director for oOh!media, the ideal sequencing starts with branded advertising in out-of-home and ends with mobile and social....