How Facebook Horizon combines VR and social media in the “metaverse”

Facebook Horizon aims to build the next generation of social media in the “metaverse”, a term that describes shared, three-dimensional and digitally-driven spaces.

Why it matters

As virtual reality technology advances, there will be more opportunities for people to connect in exciting digital worlds. Marketers interested in exploring these spaces will have to navigate a new frontier of engagement, while remaining wary of brand safety pitfalls that have become all too familiar on social media platforms.

Takeaways

  • The metaverse aims to expand far beyond what is possible in real life, with personalization and self-expression at its core.
  • Brands that provide compelling in-world experiences, from games to desirable digital objects, will find themselves in a strong position.
  • While metaverse environments are being constructed with...

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