The role of cheese in the lives of the people of Wisconsin is crystal clear: dairy is a $46 billion a year industry, making it far bigger than the orange industry in Florida or potatoes in Idaho.
Around 90% percent of the milk produced in the Badger State goes into cheese, and the result is not just any old product: Wisconsin wins more awards for this dairy-based delicacy than any other state or country, and is the only place you can become a master cheesemaker outside Switzerland.
Speaking at the recent ANA Influencer Marketing & Activation Conference, Suzanne Fanning, CMO...