Tiffany Lilze believes the COVID-19 epidemic has forced the consumer-packaged goods industry into the e-commerce future – and it won’t be coming back.
“We have made ten years of e-commerce progress in the last eight weeks,” said Lilze, who serves as senior director/e-commerce supply chain and innovation for North America at Procter & Gamble, the owner of brands like Tide detergent, Pampers diapers, and the Head & Shoulders haircare line.
Lockdowns, the closure of physical stores, and social-distancing regulations led many shoppers to look online to make purchases large and small as the Coronavirus grew. And that shift had a...