How Prudential responded to changing retirement needs during COVID-19

Prudential, the financial-services provider, had to rapidly adapt to the changing needs of participants in its retirement plans during the COVID-19 pandemic.

The usual challenges of planning for retirement were turned on their heads by the COVID-19 pandemic.

In response, financial-services provider Prudential had to respond in a personal way, at scale, to the fast-changing needs of the customers it serves.

Speaking at the recent ANA Influencer Marketing & Activation Conference, Wendy Wojdyl, Prudential’s senior director/content marketing, explained that a focus on the brand’s mission – coupled with a technology partnership that enabled communications to be updated fast – helped set users on the path to financial recovery.

COVID-19 pandemic raises anxiety around retirement saving

Prudential’s mission, Wojdyl said, is to help...

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