India’s retail challenge: Cities within cities

Amid India’s economic growth, retail marketers must carefully segment the country's hyper-diverse cities to maximise their brand’s impact.

The size of the Indian retail market is expected to hit US$1.1 trillion by the year 2020, according to recent research. According to The Economic Times, the retail market in India is expected to grow at the rate of 20% per annum, fuelled by the boom in middle-class spending and changing consumer lifestyles.

The Indian market is poised to become more complex with the process of rapid urbanisation, as more and more people from the rural areas migrate to the urban areas, according to the same report published by the McKinsey Institute.

It is estimated that the next...

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