Pandemic-led lockdowns have boosted media consumption, with viewers now more digital-savvy and moving across media platforms easily.
These developments are driving “media organisations to invest in content technology at scale”, International Trade Association for Broadcast & Media Technology (IABM) senior research analyst Olga Nevinchana said at the recent Asia Tech x Singapore Virtual Conference (Broadcast Asia Conference).
“This economic rebalancing is not new but the trend has been accelerated by COVID-19,” she noted.
This accelerated digital transformation is leading media and entertainment (M&E) organisations to invest in digital offerings at scale.
According to Nevinchana, this trend will contribute to...