PepsiCo recently introduced pep+, an end-to-end transformation programme with sustainability at its heart. The snack food company’s global vice president of marketing explains what it means for her team.
What is pep+
The programme is rooted in three pillars, Ana Maria Henao told the Ad Net Zero conference:- Positive agriculture (focused on regenerating farming practices);
- Positive value chain (a commitment to net zero emissions by 2040); and
- Positive choices (to do better for people).
“We have taken the pep+ agenda and grounded it in what it means for marketing,” she said. “The first thing that we have done is we...