The economic challenges created by COVID-19 have caused consumers’ shopping budgets to decrease, resulting in a change in the marketer’s mindset.
“They are now focusing more on retention of consumers. Earlier, the consumer cycle was focused on acquiring buyers,” said Ankit Saxena, senior director, Branch at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit.
He was a part of the virtual panel that focused on how COVID-19 has impacted brands’ consumer outlook and the key strategies that marketers need to focus on during this festive season to drive consumer spend.
The panel was moderated by Navin Madhavan, InMobi’s VP...