Planning each step of the funnel: How India’s brands can lead festive shopping

COVID-19 has impacted the consumer outlook for brands and panelists at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit list the key strategies that marketers should focus on during this festive season to drive consumer spend.

The economic challenges created by COVID-19 have caused consumers’ shopping budgets to decrease, resulting in a change in the marketer’s mindset.

“They are now focusing more on retention of consumers. Earlier, the consumer cycle was focused on acquiring buyers,” said Ankit Saxena, senior director, Branch at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit.

He was a part of the virtual panel that focused on how COVID-19 has impacted brands’ consumer outlook and the key strategies that marketers need to focus on during this festive season to drive consumer spend.

The panel was moderated by Navin Madhavan, InMobi’s VP...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands