Renaissance in the living room – connected TV on the rise

Linear viewing is up across Europe, driving adoption of CTV services as high-reach shared viewing delivers new ad possibilities.

How much time did you spend in your living room over lockdown? The probability is lots. This has had an impact on the amount we are watching through the largest screen in the house. But this boost has led to a higher adoption of connected TV devices capable of delivering a major change in the advertising landscape. 

Speaking at Advertising Week Europe (May 2021), RTL AdConnect’s chief marketing officer, Daniel Bischoff, took an obvious interest in the trend, noting that this was not just streaming led. “Linear TV viewing consumption skyrocketed,” he pointed out. This was not only a phenomenon...

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