Esports may be similar to traditional sports but, when it comes to the former, parents think it’s just a bunch of kids playing video games in front of the PC, said Allan Phang, regional head of marketing, EVOS Esports.
“But it’s more than just that,” he said at the recent virtual APAC Digital Summit organised by Meltwater, where he discussed how brands and marketers can invest in esports and exploit its hitherto untapped potential.
Phang noted the prize money of over US$30m at global events in New York, Shanghai and Kuala Lumpur, proving that esports is more than just child’s...