The art and science of data visualisation

Plenty of data is available but it has to be tangible to be useful and R3’s Penelope Siraj discussed how this can be done during her presentation at the FUTR Asia 2021 summit.

Digital practitioners must blend digital channels, data and insights to make them tangible, said Penelope Siraj, principal consultant of R3, during her presentation at the recent FUTR Asia 2021.

She began her talk by describing what data is, explaining the art and science of data visualisation, and how to make data tangible.

What is data

“Everyone’s talking about data and as a material it is abundant, it’s available everywhere and in my opinion, it’s a wonderful, plentiful material,” said Siraj. “Data is publicly seen but not so easily aggregated. Data as a material is very rich and what we...

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