The role of artificial intelligence and machine learning in food marketing

Kellogg Company’s Sanjib Bose tells FUTR Asia 2021 how artificial intelligence (AI) and machine learning (ML) can help the food industry grow and become more future-ready.

As in most industries, artificial intelligence (AI) and machine learning (ML) have impacted the food industry as well. At FUTR Asia 2021, Sanjib Bose, CMO Southeast Asia, Kellogg Company, shared some innovations the company used to build a future-ready marketing and digital commerce organisation.

Bose referred to the entire food chain as the food industry and explained how AI and ML are impacting each of them.

Farmers

He explained how technology can help improve the productivity of farmers.

“There are a lot of data points available in terms of the soil conditions, chemicals being used and [the] weather conditions in...

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