Immortalised in films, a celebrity could remain ageless in that snapshot in time. But what if advances in technology allows him or her to be replicated, expanded upon and productised for advertising, many years down the road?
The above was just one sample provocation on the future of the media industry, as shared by Mindshare China at the recent Spikes X Campaign Asia event.
Here are three areas the media agency observed about today’s trends in China and how they may turn out in tomorrow’s marketing.
1. Temporal sponsorships
In future, celebrities may just sign endorsement deals that entail which...