Managing and measuring digital brand reputation is important because the smallest of actions can have a big impact and affect reputation negatively.
Meltwater’s senior director and partner, Mimrah Mahmood, made this point during his talk on reputation tracking at the recent Meltwater APAC Digital Summit, where he also shared how to incorporate digital into a company’s current reputation tracker.
“Whether it’s corporate reputation or brand reputation, it takes the entire organisation’s effort to build it,” he said. “Digital has accelerated how small things can cause big negative impact and how quickly years of effort can go down the drain. Being...