This article is part of the September 2021 Spotlight US series, "How consumers are wrestling with 2021's uncertainties." Read more
A broader sense of wellbeing, the expansion in creator culture and a desire for “everyday wonder” are among the US trends that have grown in strength during the COVID-19 pandemic – and will continue to be significant whenever the crisis finally recedes.
That was the headline insight from a study by Twitter, the social network, covering several-billion US tweets made by users of its platform across the two years ending in July 2021 – an interval...