VOZ: Australia’s measurement revolution

VOZ is Australia’s database that brings together viewing data for both linear TV and BVOD; local agencies and broadcasters describe it as a game changer.

VOZ, Australia’s database that brings together viewing data for both linear TV and BVOD to provide all-screen, cross-platform planning and reporting for the television industry, has been a few years in the making and just when it was on the verge of going to market, COVID-19 happened. The April launch date has been pushed to the back end of the year.

“Our first response … was to protect the main currency, the TV ratings,” explained Doug Peiffer, CEO of TV audience measurement firm OzTAM which is developing VOZ. Preliminary data is coming through but the official data won’t now be released until...

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