What is coming down the track for the UK economy? And what does it mean for marketing?

Sam Peña-Taylor

This article explores some of the dynamics playing out in the UK economy and provides guidance for brands operating in the country.

Coronavirus was never the great leveller. Its effect, now rippling out across the world has been to unleash two concurrent crises: one hits people’s health, the other hits the economy, which is another way to say a lot of people’s livelihoods. The virus itself disproportionately affects the older members of society, while the economic fallout has disproportionately hit the young.

These are not the only areas of unevenness. Dr Grace Kite, managing director at Gracious Economics, explored the nature of that distribution during an appearance at the Festival of Marketing (October 2020).

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