What Shopify’s rise says about the future of retail

Retail platform Shopify is growing fast by providing services to modern DTC retailers – there are lessons to be learned from their, and Shopify’s, success.

What is Shopify? 

It does a lot of different things: it helps users create and host full online stores, or just provides the ‘buy’ button. There are marketing integrations that small businesses can access; users can connect to media platforms like TikTok, or even marketplaces like Amazon at the touch of a button. Shopify provides a dashboard that shows sellers their earnings, the performance of marketing campaigns, shipping and order status. Alongside payment technologies, it also offers a handful of financial services such as merchant loans.

It’s a platform, but there’s also something of an operating system about...

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